Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison by Joe Calloway

Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison



Download Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison




Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison Joe Calloway
Page: 256
ISBN: 9780470529355
Publisher: Wiley, John & Sons, Incorporated

A revised and updated edition of the bestselling "no-nonsense guide to beating the competition."-Publisher's Weekly Becoming a Category of One reveals how extraordinary companies do what they do so well and gives you the tools and ideas to help your business emulate their success. Packed with real case studies and personal reflections from successful business leaders, it helps you apply the best practices of the best companies to set yourself apart from your competitors and turn your business into a market leader. Whether you run a multinational corporation or a two-person start-up company, the lessons you'll find here ... MORE EBOOKS:
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